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Shopify Data Architecture & Catalog Automation

Your Shopify catalog
is silently
costing you money.

Broken collections, pricing errors, orphaned data — it builds up invisibly as your store scales. We fix it, automate it, and keep it clean so you never have to think about it again.

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50,000+
SKUs managed
150+
Brands worked with
$0
Hourly billing. Ever.
catalog_audit.log
// Running catalog scan...

sku_count: 50,000+
brands_managed: 150+

// Issues found:
ERROR broken_collections: 47
ERROR pricing_errors: 83
ERROR orphaned_tags: 214
ERROR missing_metafields: 156
ERROR dead_redirects: 29

// Estimated revenue impact:
CRITICAL est_margin_leak:
"$2,400–$4,800/mo"

→ generating fix report...

// The problem

Silent Data Decay is real.
Most stores don't see it coming.

As your catalog grows, small errors compound. No single issue is catastrophic — but together they create a store that quietly underperforms every single day.

⚠
Margin Erosion
Pricing errors from manual bulk updates silently cut into your margins. MAP and UMRP violations go undetected. Cost-up pricing logic breaks down across brands and SKUs.
REVENUE IMPACT
↓
Traffic Drops
Catalog updates without 301 redirects send thousands of hard-earned Google rankings to dead pages. Traffic disappears and nobody knows why.
SEO IMPACT
✕
Overselling
Multi-location inventory miscounts cause oversells on high-traffic days. Refunds, bad reviews, and lost customer trust follow.
FULFILLMENT RISK
⊘
Broken Filters
Inconsistent tags and misconfigured collection rules mean customers can't find what they're looking for. Silent conversion killer.
CONVERSION IMPACT
≠
Orphaned Data
Tags, metafields, and product data that belong to nothing accumulate silently — slowing your store and creating invisible errors.
DATA INTEGRITY
∞
Manual Hell
Your team copies spreadsheets into Shopify by hand, every update cycle. Every touch is a chance for human error — and it compounds.
OPERATIONAL RISK

// How it works

Find it. Fix it. Automate it.

A complete system that takes your catalog from chaotic to clean — with MAP/UMRP compliance, brand-level pricing logic, and automation built in from the start.

STEP 01 — DIAGNOSE

Data Health Audit

We scan up to 2,000 SKUs and produce a written report with every error, gap, and pricing issue found — prioritized by revenue impact. You know exactly what's wrong and what to fix first.

2,000 SKU scan 5–7 day delivery $1,200 one-time
STEP 02 — OWN

Catalog Ownership Retainer

We take full ownership of your catalog. MAP & UMRP compliance enforced per brand, cost-up pricing calculated from the bottom up, all updates sandbox-tested before going live. No hourly billing. Ever.

5,000 SKUs/mo MAP / UMRP enforced Brand-level pricing rules $1,500/mo
STEP 03 — AUTOMATE

Automation Engine

We build a Matrixify automation that connects your data source directly to Shopify — Google Sheets or FTP/SFTP. Your store updates itself on a schedule. You stop touching it entirely.

Matrixify Google Sheets sync $1,000 one-time
STEP 04 — MONITOR

Live Dashboard & Forecast

Raw Shopify data transformed into a live Google Sheets dashboard — weekly inventory health, margin snapshots, and a 30-day trend forecast. Check it in 5 minutes every Monday.

Weekly auto-refresh 30-day forecast $800 setup + $300/mo

// Services & pricing

Fixed scope. No surprises.
No hourly billing.

Deliverables-based retainers. You pay for outcomes, not time. Everything is scoped before work begins.

MOST POPULAR
$1,500 / month

// Most brands spend $2,000–$3,000/mo in staff time on manual catalog work. This replaces that entirely.

Catalog Ownership Retainer

Full ownership of your Shopify catalog. MAP & UMRP enforced per brand, cost-up pricing calculated from the bottom up, sandbox-tested before every push. You submit data — we handle everything else.

  • MAP & UMRP pricing rules executed each update cycle per brand
  • Cost-up profit safety pricing — margin floor applied before any price goes live
  • Brand-level pricing rules — each brand runs its own calculation automatically
  • 2× monthly catalog updates (client provides data source)
  • Up to 5,000 SKU changes per month
  • Bulk price updates, tag cleanup, collection maintenance
  • Metafield value updates on existing fields (filters, specs, attributes)
  • All changes sandbox-tested before going live
  • Monthly async summary report
  • 2× monthly check-in calls (max 1 hour each)
  • Not included: new metafield definitions, redirect management, pricing rule changes when vendor policies update — available as maintenance add-ons below.

REAL SCENARIO // A growing brand doing $800K/year had their team manually copying price lists into Shopify every week — 3 hours of work, errors every cycle. We took over, set up the automation, and now the catalog updates itself. Their team hasn't touched a spreadsheet import in months.

Start With an Audit →
ENTRY POINT
$1,200 one-time

// Credited toward your first retainer month if you sign within 14 days.

Data Health Audit

A full scan of up to 2,000 SKUs. You get a written report with every issue found and a prioritized fix list — delivered in 5–7 business days.

  • Full SKU scan — errors, gaps, decay
  • Pricing discrepancy & MAP/UMRP violation report
  • SEO gap analysis & redirect check
  • Orphaned tag & broken collection report
  • 30-min debrief call
Book Audit →
UPSELL
$500–$800 one-time

// Eliminates manual bundle entry — pays for itself after your first holiday season.

Bundles App Setup

Full setup of your Shopify Bundles app — products mapped, pricing configured, tested before going live. Option A for clean data, Option B includes normalization and SEO-optimized titles.

  • Option A: Up to 30 bundles (client provides clean data)
  • Option B: Up to 10 bundles + full normalization
  • Up to 6 SKUs per bundle
  • +$300/mo for ongoing bundle maintenance
Ask About Bundles →

// Maintenance add-ons — available to all retainer clients

PRICING RULES
$200/mo
Pricing Rules Maintenance
Retainer executes your existing rules. This add-on updates the rules themselves — when a vendor issues new MAP floors, costs change, or a brand's margin policy shifts. Keeps every brand's calculation accurate without you touching it.
// One MAP violation can terminate your brand agreement. $200/mo is compliance insurance.
SEO PROTECTION
$150/mo
Redirect Management
Not included in the retainer. Every catalog change that renames a URL needs a 301 redirect or it becomes a dead SEO page. Monthly audit, new redirects added, broken ones fixed.
// One missed redirect on a high-traffic page costs more in lost SEO than this monthly fee.
DATA INTEGRITY
$200/mo
Metafield Maintenance
Retainer updates metafield values. This add-on manages the structure itself — adding new metafield definitions when you introduce new product types, updating filter logic, preventing silent filter failures.
// Broken metafields kill storefront filters silently — customers can't find products and no one knows why.

// Who this is for

Three types of Shopify brands
we work with.

→ MOVING TO SHOPIFY

  • Migrating from WooCommerce, Magento, Etsy, or NetSuite
  • Years of product data you can't afford to lose
  • Need 301 redirects mapped perfectly to protect SEO
  • Want someone who's done this before — not learning on your store
  • Zero downtime and zero data loss during the move

→ GROWING ON SHOPIFY

  • Doing $500K–$2M/year and your catalog backend is a mess
  • Team manually updates products in spreadsheets every week
  • Had pricing errors, broken collections, or oversells
  • Want someone to own your catalog so your team can focus elsewhere
  • Want a system, not a freelancer you have to manage

→ MULTI-BRAND RETAILERS

  • Managing 10, 50, or 150+ brands on one Shopify store
  • Each brand has its own MAP floor, UMRP threshold, and margin rules
  • A single pricing error or MAP violation puts brand agreements at risk
  • Need brand-level pricing logic that enforces itself automatically
  • Want cost-up pricing calculated per brand — not manually per SKU
Jay Laude
Jay Laude
SHOPIFY DATA ARCHITECT
50,000+ SKUs managed
150+ brands worked with
MAP & UMRP pricing enforcement
Cost-up profit safety pricing
Brand-level pricing rules (each brand runs its own calculation)
Matrixify Power User
Bulk CSV / Excel Mapping
FTP / SFTP Automation
Google Sheets → Shopify Sync
Metafield Engineering
Multi-location Inventory Logic
Data Migration Specialist
Sandbox Testing Protocol

// Who you're working with

Not an agency.
A specialist who does
the work personally.

I'm Jay Laude — a Shopify Data Architect with hands-on experience managing over 50,000 SKUs across more than 150 brands simultaneously. I specialize in catalog management, bulk automation, and complex pricing architecture using Matrixify — working with multi-brand Shopify operations that need their backend to run cleanly, accurately, and without constant manual intervention.

Across those 150+ brands I've enforced brand-specific pricing rules including MAP (Minimum Advertised Price) and UMRP (Ultra-Minimum Retail Price) compliance at scale — each brand runs its own pricing calculation automatically across all its SKUs. Samsung follows Samsung's rules, Sharp follows Sharp's, with zero manual switching between them. On top of that, every price is calculated cost-up: starting from the bottom cost, applying that brand's margin logic, and locking in a profit safety floor before anything goes live. No guesswork, no margin leaks.

Managing data at that scale taught me one thing: systems beat effort every time. Every client gets the same repeatable, tested process I've refined across 150+ brands — not improvisation. And every project is handled by me directly, from day one to delivery.

// WHY THIS MATTERS TO YOU You're not getting a junior or an account manager. You're getting someone who has already solved your exact problem — at a scale and complexity most Shopify specialists have never worked at. MAP compliance, UMRP enforcement, cost-up margin logic across 150 brands. That experience is what you're paying for.
Shopify_Catalog_Health_Checklist.pdf
All products have unique, descriptive titles
Every variant correctly mapped to parent
No $0.00 or test prices live on store ⚠
301 redirects set for all renamed products ⚠
Inventory tracking enabled for all physical SKUs
Safety stock levels set for top 20% of products
Tags follow consistent format — no typo variants
Bulk price update process is documented

// Free resource

The Shopify Catalog
Health Checklist

24 checks every Shopify store owner should run before silent data errors start costing real money. See exactly where your catalog stands — in under 20 minutes.

Send Me The Checklist →

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